Video Games · Gamification · VR & AR · Health · Education · Virtual Creation

CREATE&PLAY FESTIVAL 2026

A festival to play and create
the future of games

Crea&Play is a collaborative festival that promotes creation and innovation in the games and video games sector, from talent detection to the development and exhibition of prototypes.

The project combines training, technical work and idea generation in a shared environment, with the aim of fostering a decentralized digital ecosystem, enhancing local talent and applying video games to areas such as education or health. It also promotes the dissemination of results and the creation of an open digital repository, contributing to making the creativity of the territory more accessible and visible.

DAY 1

Friday, May 22

Origins

This day offers a fascinating journey through the world of gaming and video games , from its humblest origins to today’s great productions.

The day will culminate with the launch of the Crea&Play challenges, an invitation to imagine and build the future of video games, along with talks on how to devise and create a successful game from scratch.

  • 🔸 09:30–10:00 | Press Start: Check-in & Welcome
  • 🔸 10:00–10:15 | Level 1: The Origins of the Game — Àlex Ginés
  • 🔸 10:15–11:00 | Level 2: Indie game publishing — Adrià Carrasco
  • 🔸 11:00–11:15 | Bonus Stage: Neàpolis & Crea&Play Challenge — Marc Escolà
  • 🔸 11:15–12:00 | Power Break: Play & Connect — Gaming & Arcade
  • 🔸 12:00–12:45 | Level 3: From Idea to Game Design — Petru
  • 🔸 12:45–13:30 | Level 4: Creating a Viral Hit — Patricia M. Val & Adrián Rw
  • 🔸 13:30–15:00 | Free Roam: Food, Networking & Chill
  • 🔸 Parallel activity | Pop Darts Arena: Compete & Win

DAY 2

Thursday, September 24

Education & Health

This conference reflects on the role of gaming in society, highlighting both its benefits (educational, healthy and therapeutic) and its risks (addiction or isolation).

It also explores the potential of immersive technologies such as virtual and augmented reality in education or healthcare, and concludes with a talk on incorporating gamification into classrooms to promote a more conscious and transformative use of video games.

  • 🔸 17:15–17:30 | Press Start: Registration and Welcome
  • 🔸 17:30–17:45 | Level 1: Kick-off and presentation of the event — Àlex Ginés & Marc Escolà
  • 🔸 17:45–18:15 | Level 2: The concept of play — Xavi Socías (Cheap Films)
  • 🔸 18:15–18:45 | Level 3: Immersive realities in action — Cristóbal Raby (Invelon)
  • 🔸 18:45–19:30 | Power Break: Play, Connect & Unlock Fun — Kitty Game Zone 🐾
  • 🔸 19:30–20:00 | Level 4: Gaming & mind — risks and balance — Marta Bodoy (Sinapsis)
  • 🔸 20:00–20:30 | Level 5: EduGaming — learning by playing — Teacher (EMAID)
  • 🔸 20:30–20:40 | Credits: Presentation of TangibleFun games and applications – Daniela Seminara (TangibleFun)
  • 🔸 20:40–22:00 | Free Roam: Food, Networking & Chill
  • 🔸 Parallel activity | XR Experience Zone: Education in immersive realities

DAY 3

Thursday, November 12

Sand

This event offers a view of the current video game landscape, analyzing the most popular genres, the keys to their success and trends in the sector.

It also highlights gamification as a tool for business and ends with the presentation of the challenge projects and the announcement of the winners.

A party finale that you can’t miss.

    • 🔸 09:30–10:00 | Press Start: Check-in & Welcome
    • 🔸 10:00–10:15 | Level 1: Opening and presentation of the challenge
    • 🔸 10:15–10:45 | Level 2: From the present to the future of video games — Pablo Rodríguez
    • 🔸 10:45–11:15 | Level 3: Gamification and business promotion — Xavi Socías (Cheap Films)
    • 🔸 11:15–12:00 | Power Break: Gamified Networking (Mini Game Mode)
    • 🔸 12:00–13:30 | Level 4: Pitch Arena — Presentation of finalist projects (Top 8)
    • 🔸 13:30–15:00 | Free Roam: Piscolabis & Networking
    • 🔸 15:00 | Final Boss: Prize giving and announcement of winners 🏆
    • 🔸 Parallel activity | Final Play Zone: test of the 3 finalist games

Patricia
M. Val

Future Space

Adrian
Rw

Future Space

Alex
Gines

Neapolis

Marc Escolà - Neapolis

Frame
School

Neapolis

Martha
Bodoy

Synapse

Xavier
Partners

Cheap Films

Jesus
Ibanez

EMAID

Peter

Peter

Peter

Paul
Rodriguez

Scopely

Christopher
Raby Piccardo

Invelon

Adria Carrasco - Vatoca Tech

Adrian
Carrasco

Vatoca Tech

FILL
THE FORM
PRE-REGISTRATION

With the support of:

EMPLOYMENT AGENTS PROGRAM
AND LOCAL DEVELOPMENT OF:

Designed and organized by:

PUBLIC INNOVATION AGENCY
SOCIAL AND DIGITAL OF VILANOVA
AND THE GELTRÚ