Agency of Secrets, the largest gamified tourism promotion project on a national scale

VNG today presented the Agency of Secrets initiative: an innovative tool that allows you to get to know the municipality through 10 analogue, digital and virtual reality games

Agency of Secrets is an interactive and gamified experience that allows you to rediscover the town through 10 analogue, digital and virtual reality games. Its main objective is the promotion of gamification among the tourism managers of the destinations; the creation of work thanks to hackathon processes and external game designers and to provide, thanks to games, new tools to destinations to increase tourist flow.

These ten games are developed face-to-face in the city through mobile applications, board games, physical guides and also Virtual Reality. It is made up of very diverse game experiences, some of which require walking routes, looking for symbols hidden in the town or in its museums or visiting places that could not be seen without virtual reality glasses.

The 10 games can be played individually, but they are all interconnected and form a fictional story, although some parts are inspired by real events linked to Vilanova i la Geltrú.

The Villanovian Heritage Discovery Game Set is an innovative tool, as there is no gamified alternative with this amount of games and level of interconnection. The Councilor for Innovation, Conxi Martínez, has claimed the Neapolis Local Innovation Agency , from where the development of the Agency of Secrets has been promoted, ” it has served us to consolidate Neapolis as a center of reference, we are working so that all this technology can be applied to other fields.”

The Agency of Secrets has been created in the framework of the MEDGAIMS project carried out jointly with Jordan, Lebanon and Italy, and opens the door to new formats of promoting a city’s tourist attractions through the game.

Technological development has had the participation of the I2Cat Foundation , which has a laboratory in Neàpolis . In total, around fifty people have been involved in the creation of the games.

In total, the project’s ten games encompass 35 km of routes, 267 puzzles and 460 points of interest.

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